The qualitative strategic planning matrix qspm provides an analytical method for comparing feasible alternative actions. Analisis strategi pemasaran menggunakan matriks swot dan. So a commonly used decision analysis method, qspm is integrated with swot analysis to determine priorities for the strategies included in swot analysis 8. The result of analysis qspm is the significance strategies. Formulation of the type of the strategywe would like to pursue. A zulkarnain 1, d wahyuningtias 1 and t s putranto 1. Earth and environmental science, volume 126, friendly city 4 from research to implementation for better sustainability 1112 october 2017, medan. Swot analysis is was carried out to obtain a comprehensive strategy on each. B the matrix requires at least three years worth of data. Glass industry is one of the largest and most important industries of the country. The internalexternal ie matrix is based on two key dimensions. The total weighted scores derived from the divisions allow construction of the corporatelevel ie matrix. Application and choosing strategies using swot analysis and. Later, according to swot matrix and competition evaluation matrix, company strategies were prioritized by qspm method.
Jun 03, 2011 quantitative strategic planning matrix qspm strategy 1 strategy 2 strategy 3 expand acquire buy new marketing united fleet channels airlinesexternal factor evaluation 1. Strategic management in urban environment using swot and qspm. As illustrated in table 1, a swot matrix includes a listing of. Matrix and ife matrix followed by a swot and bcg and then finally a qspm. The ife matrix can be created using the following 3 steps. When you know how to use this tool effectively, it can provide you with some justification for the choices you make.
Then, the competitive position of the organization was found via competition evaluation matrix. When that is the case, the quantitative strategic planning matrix or qspm is a helpful tool. Analysis of swot matrix, internal and external factor evaluation matrix, cpm, space. Pdf ife matrix, efe matrix, and qspm matrix are business strategy tools that can be used to identify the threat, opportunity, weakness. Strengths, weaknesses, opportunities and threats swot. By using swot matrix and quantitative strategic planning matrix qspm, strategies alternative obtained were maintain the image of the company, the restaurant facility, sustaining services and products quality to attract customers, improve management capabilities and cooperation for companys goal achievement, providing delivery order service. The function of qspm analysis is to define the interest of the application of different method comparatively.
Qspm matrix quantitative strategic planning matrix. Swot analysis is was carried out to obtain a comprehensive strategy on each component of the water transmission system intake. An improvement of quantitative strategic planning matrix. Strategic management in urban environment swot analysis matrix swot analysis defines what may help the organization to achieve its objectives, and what obstacles must be dominate or minimized to reach the desired results singh, 2010table 1. First introduced in a long range planning 3, the qspm has become widely used among strategic management professors and students for two decades. Selecting alternative strategy using quantitative strategic planning matrix qspm. Identify important behavioral, political, ethical, and social responsibility considerations in strategy analysis. Pdf the quantitative strategic planning matrix qspm applied to a. Qspm is mostly used for making the decisions or problemsolving processes easier. Starbucks faces intense competition in the specialty coffee market, which could lead to reduced profitability. Pdf analysis of ife, efe and qspm matrix on business.
David, francis marion university abstract this article presents the quantitative strategic planning matrix qspm, an analytical tool used in formulating strategies. Asian journal of management research 761 can be a good foundation for formulation of a strategy kajanus, 2004, but evidence shows that swot analysis has some weaknesses mcdonald, 1993 which can be overcome by application of a qspm model to ensure the proper development of a. E variables such as size of market and competitive advantages are not considered in the matrix. Strategic sustainable management for water transmission.
Ecotourism sustainable development strategies using swot and. A qspm uses input information from stage one to objectively evaluate feasible strategies identified in stage two. Strategic sustainable management for water transmission system. This article presents the quantitative strategic planning matrix qspm, an analytical tool used in formulating strategies. Results showed that the existing ecotourism activities within the wetland are not in line with the sustainability requirements. So a commonly used decision analysis method, qspm is integrated with swot analysis to determine priorities for the strategies included in swot analysis. A qspm reveals the relative attractiveness of proposed strategies and thus provides an objective basis for selecting the ultimate strategy.
Analysis of ife, efe and qspm matrix on business development strategy. Pdf designing strategies using ife, efe, ie, and qspm. C the matrix does not reflect divisional or industry growth over time. Asian journal of management research 761 can be a good foundation for formulation of a strategy kajanus, 2004, but evidence shows that swot analysis has some weaknesses mcdonald, 1993 which can be overcome by application of a qspm model to ensure the proper development of a strategy.
Quantitative strategic planning matrix qspm mba knowledge. Abstractoriginally introduced in a 1986 long range planning article, the quantitative strategic planning matrix qspm has become widely used in strategic management but is only rarely used in marketing strategy. Pdf strategy formulation for performance improvement of. The qspm incorporate earlier stage details in an organize way to calculate the score of multiple strategies in order to find the best match strategy for the organization.
This paper reveals how and why the qspm should be commonly used in marketing strategy to assess the relativeness attractiveness of. The final step in determining if the organic restaurant could compete in san luis obispo was to perform a competitive analysis against what were determined to be the top local competitors. The result of analysis qspm can be define by the significance strategies that could be applied the relative interest by companies. However, the qspm has not been widely adopted by strategic planning consultants and organizations. Ife matrix, efe matrix, and qspm matrix are business strategy tools that can be used to identify the threat, opportunity, weakness, strength as internal, external business factors. In other words we could say that during strategic planning 1. Look again into the companys resources, capabilities, organizational structure, culture, functional areas and value chain analysis and recognize the strong and weak. Evaluation of the strategic factors of the management of. This technique provides a systematic analysis instrument for identifying internal and external factors and selecting the best fit strategy. To achieve all the companies strengths, weaknesses, opportunities and threats are weighted and their results used to determine the best feasible strategy. Pdf strategy planning using swot analysis and qspm model a.
Analysis of ife, efe and qspm matrix on business development strategy a zulkarnain, d wahyuningtias, and t s putranto hotel management department, faculty of economics and communication, bina nusantara university jl. An application of swot analysis and qspm matrix mahima gupta the northcap university mahima. Journal of applied packaging research strategy formulation for performance improvement of indian cor r ugated industr y. Penggunaan matriks swot dan metode qspm pada strategi. Tows matrix the matching stage, and qspm the decision stage. Quantitative strategic planning matrix qspm mba tutorials. This industry is divided to several different groups which differ from each other in terms of production process and rawmaterial combinations. The quantitative strategic planning matrix qspm applied to a retail computer store meredith e.
Starbucks international operating segment is highly dependent on the financial performance of its canada, japan and uk market. This technique provides a systematic analysis instrument for identifying internal and external factors and selecting the best fit strategy establishing the best concordance between the factors 11. David three stage strategy formulation framework, this study integrates ahp in the input stage to priorities an efe matrix and ife matrix. Quantitative strategic planning matrix qspm has become widely used in strategic management but is only rarely used in marketing strategy. This can be doneusing the swot analysis,space matrix analysis, bcg matrix model, orthe ie matrix model.
Starbucks relies heavily on information technology in its operations, and any material. The ultimate goal of the qspm method is to pick the right strategy to move forward with based on the information available at hand. Weaknesses, opportunities and threats analysis and qspm quantitative strategic planning matrix were used for. Quantitative strategic planning matrix qspm qspm is a. Analysis of internal factor evaluation matrix ife, external. Oct 20, 2014 the swot analysis will usually have no more than 10 strengths and weaknesses, so youll have to do additional analysis to identify more key internal factors for the matrix. Other than ranking strategies to achieve the prioritized list, there is only one analytical technique in the literature designed to determine the relative attractiveness of feasible alternative actions. Planning matrix qspm approach for handicrafts ceramic industry. The matrix provides the best possible solution to sustain and leverage existing product line in rapidly changing competitive market. Oct 24, 2009 the quantitative strategic planning matrix is a strategic tool which is used to evaluate alternative set of strategies. Quantitative strategic planning matrix qspm qspm is a strategic management technique for evaluating possible strategies. The combined results of which forms the key indicator matrix.
The ratings in this matrix refer to the strong or weak level of each factor. Analysis of ife, efe and qspm matrix on business development. Please provide a short analysis for each of the 8 matrices. The attached pdf contains strategiesmatrices for krispy kreme donuts. The result of space matrix showed that aggressive strategies are required to pursue. Published under licence by iop publishing ltd iop conference series.
An application of swot analysis and qspm matrix charu shri 0 mahima gupta 0 anshu agrawal 0 0 the northcap university strategy formulation and implementation is one of the most important tasks that managers in every organization need to perform. Introduction to strategic evaluation balanced scorecard 14. Analysis of ife, efe and qspm matrix on business development strategy article pdf available in iop conference series earth and environmental science 1261. This paper reveals how and why the qspm should be commonly used in marketing strategy to assess the relativeness attractiveness of alternative strategies being considered. External ie matrix positions an organizations various divisions in a nine cell matrix. Analysis of internal factor evaluation matrix ife, external factor evaluation matrix efe, strenghts weakness opportunity threat matrix swot and quantitative strategic planning matrix qspm study of bank rakyat indonesia bri. The decision stage quantitative strategic planning matrix qspm grand strategy matrix gsm internalexternal ie matrix boston consulting group bcg matrix strategic position and action evaluation space matrix swot matrix stage 1. D the matrix does not allow a company to be classified as somewhere in between two categories. Qspm requires subjective decisions, making decisions throughout the process increasing the likelihood that the final strategy decision for the organization. Hence, so strategies aggressive strategies utilize. This article presents the quantitative strategic planning matrix qspm. Strategic management in urban environment using swot and. External ie matrix is based on an analysis of internal and external. Strategic planning, swot analysis, ife matrix, efe matrix, qspm model.
Introduction to strategic implementation action plan. Qspm uses input information from stage 1 to objectively evaluate feasible alternative strategies identified in stage 2, and eventually it reveals the relative attractiveness of alternative strategies and provides objective basis for selecting best strategies. Application and choosing strategies using swot analysis. Quantitative strategic planning matrix pdf this article presents the quantitative strategic planning matrix qspm, an analytical tool used in formulating strategies. Strategy formulating by swot and qspm matrix case study. The ie matrix is a strategic management tool which is used to analyze the current position of the divisions and suggest the strategies for the future. Qspm matrix dell retail strategic management free 30. The ahp is an approach for facilitating decisionmaking by. Quantitative strategic planning matrix qspm studi kasus. Then, once this has been determined, a swot analysis, or other similar form of analysis, is performed to objectively weigh the pros and cons of each strategic factor. Based on the inputs given by experts during focus group session, efe and ife matrixes were developed. Analysis of internal factor evaluation matrix, external. The overall strategic management analysis is used to identify key strategic factors.
Originally introduced in a 1986 long range planning article, the quantitative strategic planning matrix qspm has become widely used in strategic management but is only rarely used in marketing strategy. May 18, 2014 the quantitative strategic planning matrix qspm consists of three stages that are used in the strategies formulation process. Research findings the result of ife analysis was obtained through a number of indicators of strengths and weaknesses. The quantitative strategic planning matrix is a strategic tool which is used to evaluate alternative set of strategies. Bakpiapia djogdja dapat diselesaikan dengan baik dan tepat waktu. Perhitungan qspm didasarkan kepada input dari bobot matriks internal ekternal, serta. The quantitative strategic planning matrix qspm consists of three stages that are used in the strategies formulation process. Paper open access analysis of ife, efe and qspm matrix. Strategy formulation for performance improvement of indian. Recall that each division of an organization should construct an ife matrix and an efe matrix for its part of the organization. Sholawat serta salam semoga selalu tercurah kepada nabi muhammad saw yang telah menuntun kita dari zaman kegelapan menuju zaman yang terang benderang ini. Ecotourism sustainable development strategies using swot. This analysis uses the swot strength, weakness, threat, opportunity matrix mapping and qspm quatitative strategic planning matrix analysis to find out the results of the calculation in the company environment in order to know what are the strengths, weaknesses, opportunities, and threats faced by the company. Rabu, oktober 31, 2012 qspm merupakan alat analisis yang digunakan untuk memutuskan strategi yang akan digunakan berdasarkan dari kemenarikan alternativealternatif strategi yang ada.
Using swot matrix, the suitable strategies were formulated for the company. Pdf selecting alternative strategy using quantitative. Paper open access analysis of ife, efe and qspm matrix on. Strengths, weaknesses, opportunities and threats swot and quantitative strategic planning matrix qspm analysis techniques were conducted to identify the required management strategies. Analysis of internal factor evaluation matrix, external factor evaluation. This can be done using the swot analysis,space matrix an alysis, bcg matrix model, or the ie matrix model. The swot analysis will usually have no more than 10 strengths and weaknesses, so youll have to do additional analysis to identify more key internal factors for the matrix. Formulation of the type of the strategy we would like to pursue.
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